About MyWeekend

Switzerland writes stories

My Weekend is a Hertz Switzerland campaign that illustrates the advantages of a holiday in Switzerland. The various stories our My Weekend protagonists tell are intended to serve the readers as a source of inspiration for their own holidays in Switzerland. Hertz would like to take this opportunity to thank all the participants and partners who have made this campaign possible for their great commitment.


Founded in the USA in 1918, more than 100 years ago, Hertz has become one of the world’s biggest car rental company. Hertz has been present on the Swiss market – and in Europe - since 1952 when setting up its first location in Lucerne. Since 2012, Herold Fahrzeugvermietung AG, a subsidiary of the Emil Frey Group, operates the Swiss Hertz, Dollar and Thrifty business as a national Hertz licensee. With more than 125 models of more than 25 makers and an average age of only four months, the Hertz offer in Switzerland is not only the most diverse, but also one of the most recent and attractive car and utility car fleets of the country. In addition, Hertz offers a Swiss-wide network with some 50 locations.

Switzerland Tourism

Switzerland Tourism is a federal corporation under public law tasked with stimulating the domestic and international tourism demand for Switzerland as a holiday, travel and convention destination. The development and implementation of demand-enhancing marketing programmes and the profiling of the strong and traditional yet modern Swiss tourism brand both nationally and internationally are its key priorities.

Grand Tour of Switzerland

The No. 1 road trip of the Alps.
The Grand Tour of Switzerland combines the highlights of Switzerland in a single journey. The route takes you through four linguistic regions, over five Alpine passes, to 12 UNESCO World Heritage sites, two biospheres and along the banks of 22 lakes. Have fun on your unforgettable voyage of discovery!


Bookfactory manufactures photo books and photo products in Mönchaltorf ZH using complex manufacturing processes and high processing quality. The company is committed to treating the environment with care and respect and attaches great importance to using high-quality materials from regional partners. In 2004, the photo book service was the first Swiss company to launch hardcover photo books based on design software on the market. Today, Bookfactory is one of the leading Swiss photo book suppliers and clearly stands out from the competition with its customisable range and variety. Get to know the Bookfactory photo book family.

Atem Collective

The Atem Collective is a team of daring film, image and Foley artists, designers, writers, storytellers, planners and strategists. We see ourselves as an eclectic collective with a head, hands and feet, and we develop concepts and ideas that are in accordance with the values and concerns of our partners. The Atem Collective offers creative services that express what moves people in the media world. We feel that surprising ideas and human values should be in line with each other. Apropos fictional content, we tell inspiring and fanciful stories in the format of advertising spots, series or short films. With regard to real content, documentary projects of a photographic, cinematic and journalistic nature are our passion. We have settled down in the Lagerplatz in Winterthur. In the annexe of hall 181, where the Sulzer industrial group still built ships in the past century, we have been producing new ideas flat out since 2016.

Ferris Bühler Communications

Ferris Bühler Communications is a content and storytelling agency based in Baden. For 20 years, owner and CEO Ferris Bühler has worked in the field of public relations and marketing. Ferris Bühler Communications advises clients from the lifestyle, entertainment and tourism sectors and, in addition to classic PR activities, focuses in particular on the creation and marketing of text, image and video content for corporate channels and the media.


dreifive is a performance marketing agency based in Zurich, Vienna and Constance. For more than 20 years, the now over 70 specialists have been serving the fields of search, display advertising, social media, technology and creation. The focus of dreifive is on the use of data, analytics, conversion optimization and of course the use of innovative and target-oriented technologies.


Realising ideas and projects in the digital world – that is the core competence of etrex. The young and dynamic team offers tailor-made solutions for the concept & digital design, software development, network and security sectors. Always with a view to helping you and your company successfully adapt to rapidly changing market demands and use state-of-the-art technologies safely and efficiently.

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Language management: Translations . Voice-overs . Subtitles . Interpreting . Interpretation technology . Event technology . Online formats. Medicine, plant power, telecommunications, no food waste, longest tunnel in the world (still), humanitarian aid, public transport, electric mobility, the hospitality sector and – the most beautiful detours with Her(t)z.

Contact us at +41 (0)55 260 21 00. We look forward to hearing from you.